Hospitality Softnet is proud to be celebrating our anniversary in support of hoteliers across the British Isles. As a proven industry leader we provide top quality Hotel Sales Training, Mystery Shopper Calls, Competitive Intelligence, and Teleprospecting services that positively impact hotel revenues


“We want to give a special thank you to our long standing clients for their part in our expansion by informing their UK sister properties about or family of hotel training, marketing and intelligence services.” Said, Gary Richards, Hospitality Softnet’s founding partner.


Recognized as the industry leader in innovation for over 25 years, Hospitality Softnet remains current with today’s selling trends and the ever changing needs of hoteliers worldwide. Our team of experienced hotel professionals provides dynamic on-line and on-site sales training and operational support services, custom designed to meet the unique requirements of hotel properties and their marketplace.


Our onsite and virtual Sales Training Services are designed to increase the effectiveness of hotel sales, reservation sales, catering sales, and prospecting efforts. Each of these dynamic programs includes all aspects of the sales process from initial planning to follow-up.


Mystery Shopper programs are designed to measure the effectiveness of your sales team and managers. We offer comprehensive programs for Hotel Sales and Catering, Reservations, Prospecting, Electronic Inquiry, Operations and Administration, Sales Candidates and Convention and Visitors Bureau.


Competitive Intelligence programs provide detailed reporting on Group Rate Intelligence, Local Negotiated Rate Intelligence and Catering Intelligence. These comprehensive reports allow you to better understand and evaluate how your hotel is positioned to the competitive set.


Teleprospecting services are designed to increase hotel revenue by complementing the existing direct sales efforts. This lead generation service is a perfect way to ensure that an aggressive hotel prospecting effort is in place, and that your hotel is generating maximum sales.


Visit the Hospitality Softnet UK website at:


Contact: Lisa Richards, Partner or Call: 617.854.6554 To Learn More About Our Family of Services