Flip the time capsule back about four years, the hoteling industry was hit by the crisis of global pandemic. Layoffs, cancellations, and a strong decline in economic activity was rampant across the globe. However, things are quickly recovering and strong forecasts from 2024 report the industry is set to grow globally by 2.5%. In the next years, online sales will drive more than 80% in the next few years. With Airbnb over the horizon and Gen Z still preferring it as an option, hotels still make 68% of travelers’ choice.
In this sense, hotel direct selling training has become a critical factor in ensuring competitive advantage and sustained growth. As the market becomes increasingly competitive with the influx of new players, technological advancements, and shifting customer preferences, robust hotel sales training programs have never been more essential. Among the leading players addressing this need is Hospitality Softnet, Inc., a Jacksonville, Florida-based marketing and operational support firm. With a proven track record of over 30 years, Hospitality Softnet has set benchmarks in providing comprehensive sales training and revenue-building services tailored to the unique needs of hotel properties.