In today’s competitive hospitality market, strong knowledge of your competition and current market condition are critical to the success of your hotel. Often, this valuable information can be challenging to obtain, particularly for Group or LNR business. Given your management team’s busy schedule, time does not always afford you the opportunity to conduct the systematic research and gather the valuable information that the Hospitality Softnet intelligence reports will provide.
Hospitality Softnet offers a suite of industry proven Competitive Intelligence Reports designed to deliver high-level insight on today’s market conditions and show how your hotel is actually positioned within the competitive marketplace.
Group Rate Intelligence Briefs:
Hospitality Softnet’s Group Rate Intelligence Briefs are a recap of group pricing for your hotel and competitive set for a specific piece of business. You will determine the dates, type of inquiry, and competitive set you wish to learn about. Our team of hotel professionals will then shop all the properties for the same piece of business and recap the pricing quoted for room rates, room rentals, as well as starting breakfast, lunch and dinner pricing.
These valuable reports will allow you to see how your hotel is positioned when customers are considering multiple options. Any concessions the competitive set is offering will also be outlined. Additionally, there is a Variance Report that will help you quickly determine how each property compares in all categories shopped.
Local Negotiated Rate Intelligence Briefs:
Hospitality Softnet LNR Rate Intelligence reports are an excellent resource enabling you to learn how your hotel is positioned within the competitive set for locally negotiated transient rates. Our LNR reports provide valuable intelligence and will give you a competitive advantage during market planning time, for new builds, and during times of negotiation with your customers.
You will determine what competitors are contacted and what our team will pose as. Our team of experienced rate shoppers takes great care in planning and obtaining the negotiated rate information and all calls are strategically placed to provide the most accurate intelligence possible. We shop a mix of dates, within your target timeframe, following your preferred pattern and use a professional and persistent approach when confirming if a rate exists for each account at each hotel.
For more information on Group and LNR Competitive Intelligence – Contact: Lisa Richards, Partner LisaRichards@HospitalitySoftnet.com – or Call: 617-854-6554
Hospitality Softnet – The industry leader in Hotel Sales Training, Competitive Hotel Intelligence, Mystery Shopping, Teleprospecting , Onsite Assessment and Support.