Hospitality Softnet. Proven. Quality. Results.

As part of the ongoing evolution of our company and brand identity, we are proud to announce the launch of the new corporate logo as well as several new individual product logos.

Proud of our history, we have revitalized our logos to better reflect who Hospitality Softnet is today and to symbolize our dynamic future. “This change was not a decision we made lightly. Our colorful new logo was envisioned and designed to reflect our never-ending commitment to providing world class hotel training and operational support to the ever-changing needs of hoteliers everywhere,” said Gary Richards, Hospitality Softnet President and co-founder.

For years, our logo contained a digital pineapple, the internationally recognized symbol of welcoming, friendship and hospitality. Using this and other core elements from that logo, our new logo continues with that tradition with the use of vibrantly colored pineapple leaves that reflect the enthusiastic commitment of our entire organization.

Our new tagline, “PROVEN. QUALITY. RESULTS.” reflects our core values and never-ending commitment to providing industry leading hotel training and operational support solutions, and outstanding customer service to every client…everyday. Hospitality Softnet delivers:

  • PROVEN – Integrity, reliability, experienced, meaningful relationships, and leading-edge solutions.


  • QUALITYHotel Sale Training, On-Line Hotel Sales Training, Hotel Mystery Shopper Test CallsHotel Competitive Intelligence, Teleprospecting for Hotel Sales, On-Site Hotel Assessments and Hotel Sales Training Tools


  • RESULTS – The extensive scope of our result generating hotel training and operational support solutions are designed and delivered to improve team and individual performance, increase room nights, customer satisfaction and profi.


 About Hospitality Softnet:

Since 1994, Hospitality Softnet has taken great pride in leading the industry by remaining current with industry trends, and ahead of the curve in providing proven hospitality sales training and operational support. Our teams of experienced hotel professionals provide dynamic on-line and on-site sales training and support programs custom designed and presented to meet the unique requirement of your specific property and marketplace.

Hospitality Softnet Delivers Industry Proven Services Designed to Increase Room Nights, Customer Satisfaction and Your Bottom Line…

To Arrange a Free Consultation or Demo for any of our Services

Contact: Lisa Richards at 904.230.4568 or