In today’s highly competitive hospitality market, strong knowledge of your competition and current market condition are critical to the success of any hotel. Often, this valuable information can be challenging to obtain, particularly for Group or LNR business. Given your management team’s busy schedule, time does not always afford you the opportunity to conduct the systematic research and gather the information we provide.

That is why Hospitality Softnet offers a suite of industry proven Intelligence Gathering Services designed to keep you informed and help your business grow.

Conducted by our hospitality professional, Hospitality Softnet provides the following resources to help ensure you have high-level insight on today’s market conditions and how your hotel is positioned within the competitive marketplace.

Group Rate Intelligence Briefs:

Our Group Rate Hotel Intelligence Briefs are a recap of group pricing for your hotel and competitive set for a specific piece of business. You will determine the dates, type of inquiry, and competitive set you wish to learn about. We then shop all the properties for the same piece of business and recap the pricing quoted for Room Rates, Room Rentals, and Starting Lunch and Dinner Pricing. This will allow you to see how your hotel is positioned when customers are considering multiple options.

Hotel Industry Competitor Intelligence Reports:

If you are interested in learning not only what your competition is quoting, but how they are selling their hotel and selling against your property, we also have our Competitor Hotel Intelligence Reports. We will contact the competing hotel with a specific inquiry, evaluating all phases of their sales process including all follow-ups and materials. This reporting will provide you with valuable insight so you can ensure your team is well positioned to outsell your competing properties.

Hotel Industry LNR Rate Shop Intelligence Reports:

LNR Rate Hotel Intelligence is an excellent resource enabling you to learn how your hotel is positioned within the competitive set for locally negotiated transient rates. Our LRN Reports provide valuable intelligence during market planning time, for new builds, and during times of negotiation with your customers.

For more information on “Competitive Intelligence” – Contact: Lisa Richards, Partner – or call: 904.230.4568

Also, ask about our Quality Assurance Mystery Test Calls designed to ensure that your Sales, Catering, and Reservations staffs are providing top-notch customer service.

Hospitality Softnet Clients include: Interstate Hotels and Resorts, Starwood Hotels and Resorts, Hyatt Hotel Corporation, Hilton Hotel Corporation, Embassy Suites, Homewood Suites, Hilton Garden Inn, Hampton Inn, Trump Hotel Collection, InterContinental Hotel Group, Choice Hotels International, Wyndham Hotels, Army Lodging, Sonesta Collection and Niles Cruises, Millennium Hotels, Pyramid Hotel Group, John Q Hammons Hotels, Newport Hospitality Group, Davidson Hotels, White Lodging, Linchris Hotel Corporation, Destinations Resorts, Highgate Hotels, PSAV, Denihan Hospitality Group, Winegardner & Hammons, and many other leading hoteliers.