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Local Negotiated Rate Competitive Intelligence Reports:
An excellent resource, you will learn how your hotel is positioned within the
competitive set for local negotiated transient rates. Use these valuable reports during marketing plan time, for new builds, and during times of negotiation with your customers.
Group Rate Intelligence Briefs:
Hospitality Softnet Group Rate Hotel Intelligence Briefs are a recap of group pricing for your hotel and competitive set for a specific piece of business. You will
determine the dates, type of inquiry, and competitive set. We then shop all the
properties for the same piece of business and recap the pricing quoted for Room
Rates, Room Rentals, Starting Lunch Pricing, and Starting Dinner Pricing.
Reservation Mystery Shop Test Calls:
This Secret Shop service provides a valuable tool to ensure that your reservations team is selling effectively while maintaining high levels of customer service. This service uncovers your teams understand of the sales process that can greatly impact your room revenues and ADR. It’s also an excellent means of monitoring how your yield management program is working, and if your agents are trying to get the best rates as possible, actively closing, and properly selling booking guidelines for special event dates.
Sales & Catering Mystery Shopper Test Calls:
This quality assurance mystery shopping program was
developed specifically for hotel sales, catering and new hires. It’s designed
to ensure that your entire team is providing top-notch service to your
customers, and is a terrific way to enhance your own ongoing sales training. We
provide you and your staff with accurate feedback and positive training tools
that help fine-tune individual selling skills.
We offer two Hotel Sales and Catering Training Program
and Reporting Formats to Choose From.
- The Professional Training Series
- The Professional Feedback Series
Specialty Mystery Shop Test Calls for: CVB, Competitor Research and Sales Candidates
CVB Mystery Shop Test Calls:
If your hotel relies upon the Convention and Visitors Bureau as a resource for leads and bookings, consider shopping the CVB to see how they are selling your city, and specifically your hotel. This insight can help ensure that your CVB is actively selling your property to potential inquiries.
Competition Mystery Shop Test Calls:
These Competitive Intelligence Briefs assist hotels in knowing what their competition is currently doing. Three different Intelligence Brief formats are available. Including: Group, Transient, and Internet pricing. To customize the information to your needs, you will determine which competitors and dates will be researched. A spreadsheet is then produced comparing the pricing for all hotels researched.
Potential Sales Candidate Test Calls
Many sales people can do a good job in “selling themselves” during an interview. However, it’s equally important how well they actually sell your Hotel to the customer. These test calls are a great way to see firsthand how effective your potential sales person is when dealing with a potential client inquiry.
Hotel Sales Training:
Hospitality Softnet offers a number of industry leading
hotel sales training programs. Written specifically for the hospitality
industry these training programs employ terminology and examples pertinent to
today’s hotel sales environment, allowing your staff to relate to the subject
matter and easily absorb the important skills being taught.
Hospitality Softnet Hotel Sales Training Programs:
- On-Site Sales & Catering 101
- On-Site Hotel Sales & Catering 102
- Director of Sales One-on-One Training
- Hotel Reservation Sales Training
- One-on-One Telephone Coaching Calls
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